<aside> <img src="/icons/document_gray.svg" alt="/icons/document_gray.svg" width="40px" /> Functional Resume

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<aside> <img src="/icons/list_gray.svg" alt="/icons/list_gray.svg" width="40px" /> Traditional Resume

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Professional Profile

Consumer-centric lifecycle marketing leader with 10+ years of experience across startups and enterprise. I specialize in building retention programs from scratch as well as scaling existing multi-channel engagement across email, SMS, push, in-app, and loyalty. With a foundation in consumer insights, growth marketing, and data analytics, I design habit-forming experiences that increase loyalty, repeat purchase, and lifetime value.

At SC Johnson, I launched their first-ever DTC lifecycle programs across 3 brands—accounting for 30% of DTC revenue. Prior to SCJ, I built programs for a number of startups where I owned both strategy and execution. I bring a builder’s mindset, data-driven approach, and cross-functional leadership to every initiative.

Core Competencies

Retention Strategy • Multi-Channel Campaign Execution • Data & Analytics • Leadership & Collaboration • Personalization & Testing • Consumer Insights • Predictive Analytics & AI • Zero-to-One Program Building

Functional Experience

Retention & Lifecycle Strategy

• Built and scaled lifecycle programs across startups and enterprise.
• At SC Johnson, lifecycle contributed to 30% of DTC revenue and repeat purchase rate grew from 10% → 30%.
• Designed reminder flows and incentives that lifted conversion from 3% → 15%.
• Launched subscription and loyalty programs to extend LTV and reduce churn.
• Pioneered using DTC 1P data to support Amazon and retail revenue.

Cross-Channel Campaign Execution