Growth & Retention Strategist | Lifecycle Marketing Leader
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Hi! Thanks for stopping by! 👋
Lifecycle marketing is relationship building, growth marketing, and data science all rolled into one. I create experiences that foster brand loyalty for human-centric brands that have a symbiotic relationship with their consumers.
With a background in consumer insights, growth marketing, and data analytics, I bring a systems-thinking perspective to building and optimizing customer experiences for both enterprise and startups. Over the past 10+ years, I’ve launched and scaled KPI-driven, multi-channel lifecycle programs that support adoption, deepen retention, and strengthen long-term brand loyalty.
Curious by nature, collaborative by default, and always focused on creating meaningful experiences that drive long-term growth and maximize LTV.
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